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| • | Peter Hecht
Editor-In-Chief |
| • | Brian Horowitz
Designer |
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Five reasons to conduct Jury Research.
- Control Costs: Get to know your case, for better or worse, as early as you can. Research helps determine whether your case is as strong as you hope, or whether it might be more cost effective to either a) redirect your discovery or b) settle your case;
- Reality Check: Find out if juror reactions to your case confirm the pros and cons of your case and meet your expectations or concerns, find out what makes them angry, and see what they identify as crucial, important or insignificant. Find your vulnerabilities and opportunities in the case.
- Discovery Tool: Identify what issues must be explored and further identified to better answer juror concerns and doubts about your case.
- Tailor Better Arguments: Use deliberation results to tailor your themes to match what we identify juror outlook, expectations and prejudices unique to the case.
- Witness Preparation and Graphics Preparation: Find out how jurors react to projected witnesses, and then use that information to identify how to better prepare your witness to answer the key question. Find out what basic visual tools and demonstratives might be missing from your case that will better drive home themes, or how to improve the ones you already have.
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