The Art and Science of Jury Selection Ron Kurzman, Litigation Consultant / Partner Recent studies on jury psychology have provided litigators with an invaluable look into the decision-making process of jurors. By studying countless mock jury verdicts and analyzing hundreds of actual post-jury verdict interviews, we understand that there are three main drivers that lead jurors to a verdict in a particular case: 1) Likeability; 2) Prior Experiences and 3) Preconditioning. Internet Shenanigans: Juror Instructions vs Juror Conduct Hiliary Remick, Litigation Consultant The trend in favor of juror research and reporting on active cases using new technologies is likely to grow, and be difficult to detect. What should a lawyer do in response to this trend? Best Practices in Litigation Graphics: Less is More Linda Reynen, Litigation Designer A litigator's voice is one of authority. His or her audience is looking for succinct facts and comprehensive information to aid in their decision. Although bright yellow backgrounds and bold red text may entice someone to try their hand at an online poker game, it does nothing but distract on a courtroom screen. A Paralegal's Intuition can be Critical to a Trial's Success Ron Kurzman, Litigation Consultant / Partner Despite the opportunity to conduct structured jury research, I have heard many times in my career from trial counsel that, "I do not need to conduct jury research because I test all my cases on my paralegal." As a jury researcher, I certainly cannot state that the quantitative and qualitative data received from "testing" a case on a paralegal is scientifically valid; however, I do understand and appreciate why many trial counsel rely on their paralegals to provide valuable feedback on the persuasiveness of the story line and themes of the case.